As a leading manufacturer in beauty industry, Somewang has been tracking cosmetic packaging solution and trends for years.
Today’s consumers want more than just pretty containers. They pay attention to environmental impact and look for sustainable materials smart features and designs that reflect their personal values and at the sametime reduce plastic waste.
Market Growth and Consumer Preferences
The global sustainable packaging market of beauty products now exceeds $7.5 billion, driven by a clear consumer shift toward eco-conscious purchasing. This trend accelerating as brands respond to heightened environmental awareness.
Benefits of Using Recyclable and Biodegradable Materials?
Recyclable and biodegradable materials offer distinct advantages that align with both consumer values and environmental goals. We categorize their primary benefits into three areas:
- Reducing landfill waste by enabling compostable decomposition
- Lowering carbon emissions through simplified production processes
- Enhancing brand perception among environmentally conscious shoppers
Gen Z’s Values and Lifestyle
Gen Z demands authenticity and responsibility from beauty brands. Somewang see their purchasing power reshaping cosmetic packaging through three core values: sustainability, digital integration, and personal expression.
Sustainability as a non-negotiable
Gen Z expects eco-friendly packaging as a standard, not an option. They prefer refillable containers, recycled materials, and minimalistic designs that reduce waste. Brands incorporating these elements see higher engagement and loyalty from this demographic.
Digital-native design elements
This generation values packaging that integrates with their digital lives. We incorporate QR codes for ingredient transparency, augmented reality experiences for virtual try-ons, and social media-friendly designs that encourage sharing. These features create deeper brand connections and increase online visibility.
Personalization and self-expression
Gen Z seeks products that reflect their unique identity. I design modular packaging, limited-edition collaborations, and customizable components that allow individual expression. These approaches drive higher perceived value and brand attachmen
Beauty & Personal Care packaging trends
Somewang projects the global beauty packaging market reaching $49.2 billion by 2028. This growth represents a compound annual growth rate of 4.8% from 2023.
We also analyze market share distribution across several key segments. Plastic packaging maintains 42% dominance despite sustainability pressures, while glass captures 28% primarily for premium skincare and fragrance products. Paper-based solutions now hold 18% market share, doubling their presence since 2020. Metal packaging accounts for 8% with aerosol containers and luxury compacts leading this category. The remaining 4% includes innovative materials like bamboo, seaweed polymers, and recycled ocean plastics.
Colour Trends Set to Dominate Beauty Packaging in 2026
Soft pink, a shade that exudes elegance, tranquility, and a touch of nostalgia, is set to make a significant mark in 2026 beauty packaging.
This gentle hue, often associated with femininity, care, and comfort, has a universal appeal that transcends age and cultural boundaries.
Other Key Colour Trends for 2026
WGSN
WGSN has named transformative teal as its colour of the year for 2026. This blue – green shade is a “fluid fusion between blue and green that recognises the diversity of nature and ‘earth first’ mindset”. In beauty packaging, transformative teal can be used to convey a sense of environmental responsibility and sustainability. It is a cooling, calming, and restorative colour, making it suitable for products such as skincare and bath products that promise relaxation and rejuvenation.
Electric Fuchsia
After the “Barbie – core” trend, electric fuchsia is set to make waves in 2026. This vivid, fluorescent pink has a vibrant, digital quality. It is exhilarating and intoxicating, conveying a sense of escapism. It is perfect for products aimed at a younger, more fashion – forward audience, such as lipsticks or eyeshadows for festival – goers.
Blue Aura
Blue aura, a serene blue – gray shade, is inspired by light and shadow and is known for its healing quality. In beauty packaging, this colour can be used for products related to wellness and relaxation.
Explore Somewang Recent Trend Collections
Hailey Bieber’s Rhode has taken off thanks to its clean, clinical, and minimal packaging. The sleek tubes and bottles emphasize soft neutrals, a “less is more” aesthetic, and user-friendly formats. This direction shows a clear cosmetic packing trend: consumers are attracted to products that look modern, functional, and Instagram-friendly without being overly complicated.
By 2026, more brands are expected to adopt Rhode-style packaging—transparent materials, recyclable plastics, and airless pumps that combine efficiency with eco-conscious values. Minimalist luxury, designed for display on both bathroom counters and social media feeds, will remain in demand.
Somewang Oral Spray Packaging
Discover a fresh take on spray-bottle elegance with Somewang’s Oral Spray Packaging, designed for the modern beauty consumer.
In line with the 2026 cosmetic packing trend’s move toward minimalism and clean lines , these oral spray bottles showcase sleek silhouettes, soft neutrals, and a refined finish that blends clinical precision with aesthetic appeal.
The muted color palette and minimalist labeling make them ideal for brands that want a professional, Instagram-friendly look. Perfect for serums, mists, or luxury oral sprays, this packaging strikes a balance: functional and elegant, simple yet expressive, and tuned both to consumer experience and cosmetic design innovation.
Somewang Refilmag Jar
This jar designed not just for cream, but to elevate the act of opening and applying skincare. The Refilmag jar features a magnetic lid that delivers satisfying “snap-shut” closure, an element of tactile luxury.
The clear jar + pastel lid combination gives a minimalist but warm appearance, while the refillable/refill-friendly format aligns with growing sustainability demands. It’s the kind of packaging that becomes part of the brand story—visual, emotional, eco aware. Ideal for face creams, eye creams, or deluxe skincare rituals, this jar offers both practicality and a collectible feel.