Marketing Power of Product Packaging

With the accelerated economic development, the degree of homogeneity of products is getting higher and higher. In order to be more attractive to consumers, product packaging has become more and more important in sales. DuPont’s law stipulates that approximately 63% of consumers make purchase decisions based on the packaging of goods. In this era known as the eyeball economy, only by attracting the attention of consumers can brands be accepted by the public and products can be purchased.

Packaging is a sales force. 

Today, the product is full of dazzling beauty. When consumers buy products, the residence time of each product is extremely short. Therefore, whether it can arouse consumers’ desire for consumption and generate purchase motivation depends largely on the packaging of the product. The packaging of the product first demonstrates the sales force and assumes the main function of attracting consumers.

Packaging is a kind of brand power.

The 21st century is an era of brand consumption. When consumers buy goods, they are no longer purely to satisfy their material needs, but pay more attention to whether the goods can bring them personal and spiritual satisfaction. This is precisely what needs to be shown by packaging. Now, the competition among enterprises is becoming increasingly fierce, which is not only reflected in the rigid aspects such as technology, product quality, and price, but also in soft aspects such as brand image and product packaging. In these soft competitions, the competitive influence of brands is becoming increasingly prominent. Soft competition is becoming more and more important and has become the most direct way of competition between brands. 

Enhance the value of packaging to enhance the value of the brand. 

Enhancing the value of packaging can increase the value of the product itself, thereby enhancing the value of the brand. The use of vacuum packaging and sustainable packaging will greatly improve the quality of the product itself and ultimately increase the brand value.

Advantages of vacuum packaging: 

How to Lock the Freshness of Lotion＆Essence？（Click for details）

Advantages of sustainable packaging: 

Why Choose Sustainable Packaging?（Click for details）

If a product is more vacuum-packed and sustainable, it can help you get more customers and increase loyalty. Multiple studies have shown that consumers are increasingly considering these when choosing which brands to do business with.

A CGS survey of 1,000 US consumers found that nearly 70% of respondents believe that sustainability is at least “somewhat important”, and nearly half (47%) of respondents said they pay 25% for sustainable products cost of.

In addition, the study found that 48% of consumers are willing to change their consumption habits in order to reduce the impact on the environment. This is not just verbal. The analysis found that since 2014, sales of sustainable products in the United States have increased by nearly 20%.

4 steps to transition to environmentally friendly replaceable vacuum packaging

1. Don’t change everything at once.

First, the introduction of new packaging requires research, testing, and even trial and error. If you try to change everything at once, you will overwhelm yourself and your team and will not be able to implement your plan correctly.

2. Order product samples.

The best way to determine which is right for you is to get some samples. SOMEWANG Packaging provides free samples for you to choose the most suitable packaging for you.

Here are some factors to consider:

Compatibility with the product: Ensure that the packaging material matches your product. Put your items inside and evaluate how well they fit. Does the packaging present your product in the best way? Can your customers easily unbox or remove items from the container? These are some of the questions you should pay attention to when evaluating your options.

Durability: pressure test the packaging. Put your product in it, and then try to recreate what a package would go through during a typical shipping process. If possible, apply some pressure and see how it can protect its contents.

Weight and size: As mentioned earlier, a few grams and a few inches will increase your transportation costs. Choose the package of the right size and weight-enough to hold your product, but not too big or too heavy, otherwise, you will overspend on transportation.

3. Adjust pricing.

Depending on the type of packaging you decide, you may pay more for materials and shipping costs. Be sure to take this into consideration when setting prices for your products. If you plan to incur additional costs, please calculate to ensure that your bottom line will not be affected too much. However, the replaceable inner core will greatly save your packaging costs, and your replaceable products will have a price advantage and at the same time increase customer loyalty to the product.

4. Order small quantities.

If you are just starting to work with a new sustainable packaging supplier. Order a small number of packaging materials and evaluate the durability, customer acceptance, and overall performance compared to the old packaging. Then, when you fully transition to the new packaging, start ordering more replaceable vacuum packaging.

SOMEWANG Packaging is willing to provide you with a variety of packaging solutions that suit you. The following is SOMEWANG‘s replaceable airless bottle series for your reference.

To learn more features about our new replaceable airless bottles, please follow us or contact us now!