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Five blue and beige rectangular "SOME WANG" pump bottles (230–750ml) are arranged on a white surface.

Cosmetic Packaging Trends for 2025: Sustainability, Technology, and Design

In today’s beauty industry, the packaging does more than protect products – it sells brands and tells stories, serving as a strategic marketing asset. Beauty packaging is changing to meet new demands. This article discusses its general evolution and several main current trends. Evolution of Beauty Packaging Over the years, beauty packaging has undergone dramatic transformations,

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