This is a world full of expressions, and even the outer packaging of cosmetics has been pieced together. For cosmetic label processors, this is undoubtedly a challenge.
Apply cosmetics to the human body (skin, hair, nails, lips, etc.) by applying, spraying, watering or other similar methods to achieve cleansing, maintenance, beautification, retouching and changing appearance, or correct body odor and maintain good condition. For product purpose. Therefore, in addition to simple cleaning and maintenance functions, cosmetics can also satisfy users and enhance personal charm in social activities.
Cosmetics Market Significant Insights
The size of the global cosmetics market is expanding. As disposable income increases, consumer demand for cosmetics has also increased. The aging population is prompting more people to use cosmetics to maintain a youthful appearance, and the anti-aging beauty and skin care market is also increasingly active. At the same time, with the improvement of people’s living standards and the renewal of ideas, the demand for male cosmetics is also expanding, and it is developing in the direction of beauty, nutrition, curative effect, multifunctionality and naturalization material.
According to a market survey by the China Business Research Institute, the cosmetic market in emerging markets is growing strongly. The Asia-Pacific market is the world’s largest consumer market for cosmetics, accounting for approximately 36.9% of total global consumption over the same period. After Western Europe, North America, Latin America.
In 2015, the size of China’s cosmetics market was 333.94 billion yuan, of which cosmetics retail sales were 204.9 billion yuan, second only to the United States to become the world’s second largest consumer of cosmetics. Although China’s cosmetics market is growing rapidly, compared with developed countries, per capita consumption of cosmetics is still at an early stage. From the perspective of consumption space, the consumption level of Chinese residents is constantly improving, and the habit of pursuing beauty and personality has gradually developed. Cosmetics consumption has a broad market space.
A Self-adhesive material expert- Arconvert quoted L’Oreal’s “2016 Cosmetics Market Research Report” and stated that according to the global cosmetic market size in 2016, which exceeded USD 254 billion, the global cosmetic packaging and printing market will show good growth momentum. Stable for the next ten years. growth trend.
In the past, offline entities such as department stores, supermarkets and hypermarkets, as well as specialized franchised stores, have been the traditional sales channels for cosmetics. Recently, B2C, C2C and other e-commerce channels developed on the basis of e-commerce have developed rapidly. Cosmetics sales barriers have become the third largest distribution channel for supermarkets and department stores.
Cosmetics are huge money-making machines in department stores and large shopping malls around the world. They are located on the first floor of most stores and everyone can easily walk into the cosmetics counter. These people are potential customers while providing the perfect packaging for their cosmetic needs. Strictly speaking, cosmetics may be harder to sell than you think, but with a certain degree of confidence and reliable methods, you can sell cosmetics immediately.
Current TrendIn Packaging: Environmental Protection Bottle
The environmental protection fresh-keeping bottle is different from the vacuum pump type pressure head. Its structure is mainly composed of a bottle body and a piston, which can accommodate skin care products of different viscosities.
The plunger is pushed directly from the bottom of the bottle, so the product does not come into contact with air during use, making the concept of “natural” and “preservative-free” worthy of the name.
The plunger is pushed directly from the bottom of the bottle like a syringe, so the product does not come into contact with air during use, making the concept of “fresh”, “natural” and “preservative-free” worthy of the name. The environmentally-friendly fresh bottle omits the spring indenter in the vacuum system and makes the entire bottle integrally molded. This not only ensures the vacuum inside the bottle, but also simplifies many parts. The cost is much lower than the vacuum bottle and PP materials are easy to recycle Sustainable development of utilization and environmental protection.
Because the structure is relatively simple, the corresponding failure rate is relatively low, which can ensure the quality of bottling. The bottom of the syringe is used to ensure the vacuum in the bottle, so that the product can not contact air and bacteria during use, avoid contact with air to oxidize and degrade the product, and maintain the freshness of the product. Long-term product; cosmetics for easy quantitative removal.
Cosmetic manufacturers can safely make natural skin care products without adding large amounts of preservatives and antioxidants. Skin care cosmetic packaging with the concept of preservation design can effectively protect the quality of cosmetics and meet the needs of luxury and novel appearance. Therefore, environmentally friendly fresh bottles are certainly an alternative to vacuum bottle packaging.
Trend in Color Cosmetic Packaging
Cosmetic company Lancôme, Clinique is transitioning from a powder container to twist up tube for: pressing on the cheeks, pressing on the eyes and pressing on the powder containers. Simple spiral tubes are making a splash in the cosmetics packaging industry. These elegant designs allow consumers to apply products in a controlled movements. One lead designer of the packaging company said. “It’s a convenient product to keep with,”Consumers love easy-to-use tubes that cover the product perfectly and use it dynamically.
Somewang applying these products to concealers, foundations, lip glosses and eye care creates an elegant and slim look unique to their brand. The lightweight tube is a versatile tool that makes it a versatile applicator, rather than limiting its use to one area of consumer’s face. The bottle also has an air-tight seal, which helps keep the product alive, allows continuous use and prevents damage. Somewang Packaging companies’ innovative cosmetic packaging raises consumer awareness and increases the perceived value. When choosing a cosmetic package for your product, consider other options as well as choose a package that will appeal to consumers.
The Demand for Packaging is Growing
The demand for airless packaging is growing because it prevents oxidation, extends shelf life, reduces the need for preservatives, provides precise dosages and prevents cross-contamination. Another advantage of airless packaging is that it can take many forms, such as jars, bottles, test tubes, syringes, etc. This means that for companies looking for such packaging, the design options are endless.
How Does it Work?
Airless packaging includes an airless pump distribution system that restricts the flow of oxygen to the contents of the packaging.
The airless bottle has no dip tube. Instead, it has a diaphragm that can be lifted to evacuate the product. When the user presses the pump, a vacuum effect is created, pulling the product upwards and out of the pump. This airless packaging feature avoids waste because it allows consumers to use the product up to the last drop.
How to Fill Cosmetic Vacuum Bottles?
Vacuum fillers are machines that fill bottles with sub-atmospheric pressure. Continuous vacuum suction is used to pump the product into the container, and continuous suction is connected through the vacuum chamber and a special filling valve, creating a vacuum pump.
The process is as follows: stack the boxes filled with empty bottles on the pallet, then send the conveyor to the unloading pallet machine, unload the pallets one by one, and then send the boxes with the conveyor to the unloader , And then remove the empty bottle from the box.
The empty boxes are conveyed to the washing machine through a conveyor belt, and after cleaning, they are transported to load bottles containing drinks. The empty bottles taken from the unloader are sent to the bottle washer, where they are disinfected and cleaned by another conveyor. After the cleaning standard is reached, it is inspected by the bottle inspection machine and enters the filler and capper. The beverage is filled into the bottle by the filling-used machine. Beverage bottles are sealed by a capper and transported to a labeling machine for labeling. Once the label is affixed, it is sent to a packaging machine and placed in a box, and then to a stacking pallet machine to be stacked on a pallet and sent to a warehouse.